Herbert Hernandez is a multi-talented artist, combining his skills as a songwriter, guitarist, and advertising executive. As the founding partner of GIGIL, a leading creative agency in the Philippines, Herbert Hernandez has been instrumental in the agency’s meteoric rise to success, being named Philippines Independent Agency of the Year.

A gifted musician, Herbert Hernandez plays guitar for the popular bands 6cyclemind and Moonstar88. One of his notable songwriting achievements is the hit song “Migraine,” which has been streamed over 100 million times. With 20 years of experience in advertising, Herbert Hernandez has received numerous accolades, including multiple awards at Cannes, the Clios, and the APAC Effies. His influence in the creative world has been recognized globally, with Herbert Hernandez earning spots on Campaign’s “40 Under 40” and Adweek’s “Creative 100.” Whether in advertising or music, Herbert Hernandez’s creative genius continues to leave a lasting mark on both industries.

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